Umzimvubu Local Municipality was amongst hundreds of institutions and organisations coming from all walks of life and the universe as a whole. The International Tourism Indaba is one of the largest tourism marketing events on the African calendar and one of the top three “must visit” events of its kind on the global calendar. With a wide variety of Southern Africa’s best tourism products, an attraction of international buyers and media across the world is showcased. Exhibiting along with well-known and reputable big players both in the public and private arena; ULM had the honour of networking and exchanging expert information that is of productive value to the Municipality. Competitive Intelligence, Knowledge Systems and best practices centred to tourism and economic upliftment were evident at the event. This was an opportunity for the Municipality to showcase its local tourism initiatives and Tourist Attraction points such as the still running waters of Ntenetyana Dam in Mount Frere, gushing waters of the Lugelweni Falls that are visible when driving along the N2 between Mount Frere and Mount Ayliff, the newly built world class recreational park in Ward 18 Mount Frere Sophia Park, Amabhaca Craft Centre and the Cultural themed Xesibe Tourism Centre in Mount Ayliff.

Locally Produced Aloe products were also part of the exhibition and sold at the Indaba at reasonable prices.

The event takes place annually at the Inkosi Albert Luthuli Convention Centre (Durban ICC). This year it was held from 10-12 May 2014 and was a great deal of success. Profiles include the Exhibitor, Buyer and Media Profiles where the Exhibitor profile includes categories such as the accommodation, tour operators, game lodges, transport, media publications and industry associations. The buyer profile includes inbound tour operators, foreign travel agents and airlines.

The Media profile covers local and international media houses who are afforded an opportunity to spread the Indaba World-Wide. Through the Local Economic Development Department of Umzimvubu, embedded within it the Tourism and Economic Development unit, this programme is pioneered by them.