The Eastern Cape Parks and Tourism Agency (ECPTA) together with provincial stakeholders that include Buffalo City Metropolitan Municipality (BCM), Sarah Baartman District Municipality and Umzimvubu Local Municipality are collaborating to uniformly showcase the best the Eastern Cape Province has to offer under its tourism sector brand – Adventure Province.

This year’s focus for ECPTA and the province is to ensure that Eastern Cape tourism stakeholders continue to work as a united front towards a responsive and inclusive marketing approach that effectively promotes numerous elements of the province and its tourism offerings. The three day Indaba attracts international buyers and media from across the globe who are all interested in the widest variety of Southern Africa's best tourism products, with this said Umzimvubu Local Municipality is using the platform as a direct link between trade and businesses.

It is estimated that within 20 years, 90 percent of all companies in SA will be SMMEs. Within the tourism sector, this is encouraging for emerging entrepreneurs, particularly those from an informal business environment. Smaller operators are able to act in agile response to niche demands, providing a fresh take on tourism for visitors. More than tourism, these SMMEs are often community-driven, so the benefits are direct rather than tickling down. This will revolutionize how visitors encounter destinations all year round, helping to counteract seasonality, a rapidly diminishing concept in a country where the gap between winter and summer seems to be narrowing.

SMME’s that are well represented from Umzimvubu Local Municipality is Afrizona Guest House and Lisoma Logde. The municipality seeks to encourage more SMME’s in the area to capitalize on the national trade opportunity. The tourism Indaba is an annual trade exhibition held annually to promote Southern African Businesses to a broader audience from around the globe.​​​